One day, while Gus senior was attempting to explain to Effie about the selling of what was now her cotton crop he took both of her hands in his. This has got to stop Effie. Artemis has been gone for almost a year. He ain't coming back. You are alive. You got children who are alive and they need you. You got to choose right now. Either start living or you gonna have to die. Because that's the only way you can join him