It makes her fans feel like they matter and that they are actively involved in the process of her dropping this album. They aren't just getting the song or getting the information they are participating in her releasing this album. I think that's why Taylor has such a dedicated fan base because they feel like they are always on this journey with her
Theertha Panachoor
@theertha · 1:18
Oh, my God. I love this so much. I would take a Swift stand. I'm a Swifty, and I love that woman. She's such a beautiful soul, and she's a genius. All those little clues and hints she leaves all around around social media for us to pick up and try to decode. We lost our heads with that stuff, but I love how she does that. She doesn't need to do that