And then on the other side, you have some people that absolutely hate the publication and often disagree with the scores that they give out to artists in their outings. What gets me about Pitchford is how some people react to their scores that they give to certain albums. Some people will go from ragging onto Pitchfork to absolutely loving them, depending on the score that they give to their favorite album. And then when Pitchfork gives an album that they love a low score, it's right back to hating Pitchfork