So the iPod comes along and is just sort of absolutely perfect product at a time and really sets off this sort of new era for apple and for the rest of us. And by force, the success of the iPod will lead to the iPhone. Now, there were smartphones before the iPhone, BlackBerry, Palm, you know, Blackberries were so popular. They called them, you know, Crackberry, because people were so addicted to, you know, writing emails on their BlackBerry